Resource Type:

Report-Paper

Posted On: Jun 23, 2009

Posted By: Joanna Hecht

URL:

http://e-benchmarksstudy.com/pubs/2009_eNonprofit_Benchmarks_Study.pdf

Description:

M+R Strategic Services and NTEN released their analysis of online messaging, fundraising, and advocacy data from 32 nonprofit organizations. They find that, while open and click-through rates declined from 2007 to 2008, the number of online gifts increased.