ACTION's Best Practices for Advocacy Guide

The Best Practices guide describes the lessons learned from the partners of the ACTION project working to mobilize resources for TB globally. While this book is focused on the TB efforts of a particular project, the hope is that the best practices described here can be applicable to a number of advocacy efforts in various contexts.

As stated in the document's preamble, "This booklet is not a ‘how to’ guide for doing advocacy. It assumes that those reading it are already experienced in conducting advocacy campaigns, well-versed in writing effective news releases, targeting messages to different audiences, and stimulating interest in one's cause. This booklet aspires to document a few key discoveries made among a diverse group of partners working in seven different countries, advocating for control of the global tuberculosis epidemic. We hope that even the most seasoned advocates will find a few “aha” moments while reading these pages, and that these moments will contribute to our common effort to help change government funding and policy priorities in order to bring about a more equitable, educated and healthy world.