Event Summary

A compelling message moves your audiences to action... but even before the Internet, "message" was much more than words. Learn the elements that will help your organization craft powerful messages concisely and convincingly--from concept to wordsmithing to getting buy-in from colleagues and supervisors to roll-out. RSVP online; $25.

Event Description

It's good to be idealistic, but ideals change nothing unless effectively communicated and pursued. So while Valerie Denney may have strong feelings about social justice and environmental sustainability, progressive clients seek her help because she has the seasoned judgment, strategic sense, energy and attention to detail required if good intentions are to produce measurable results. For over two decades Valerie has delivered professional public relations services to organizations, agencies and individuals working for positive social change. She does this not by grinding out press releases or badgering the "usual suspects" in the media (though she is a master of the terse, timely release and is well-respected by reporters and editors in Chicago and beyond). Instead, Valerie works with clients to articulate core messages, identify key audiences, translate complex issues into simple but evocative language ... and then reach out for maximum impact.

Speakers